2011_BrandZ_Top100_Report.pdf. BrandZ Top 100 Most Valuable Global Brands 2011 # Brand Brand Value % Brand Value 2011 ($M) Change 2011 vs. 2010 # Brand Brand Value % Brand Value 2011 ($M) Change 2011 vs. 2010 1 153,285 84% 2 111,49 8-2% 3 100,849 17% 4 81,016 23% 5 78,243 2% 6 * 73,752 8% 7 ...
3 4 BrandZ Top 100 Most Valuable Global Brands 2009 Welcome to the fourth annual BrandZ Top 100 Most Valuable Global Brands ranking Let me begin with a brief explanation of what the ranking is about, why it's important, and how it can help you and your business.
Welcome to the sixth annual BrandZ Top 100 Most Valuable Global Brands. I invite you to check out the BrandZ Top 100 Most Valuable Global Brands 2011 ranking on page 12 and
BRA NDZ Top 100 Brand Ranking | 2008 Welcome to the third annual BrandZ Top 100 Most Powerful Brands Ranking. We congratulate all companies with brands in this year's BrandZ Ranking.
About the BRANDZ ™ Top 100 Ranking How We Calculate Brand Value Key Insights Sector Highlights BRANDZ ™ Top 100 Brand Ranking Charts Frequently Asked Questions
1 PRESS RELEASE FOR IMMEDIATE RELEASE BrandZ Top 50 Most Valuable Chinese Brands Announced China Mobile at Number One, Tencent Leads Tech Category Top 50 Brands Valued at US$280 Billion Beijing, 14 December 2010 Millward Brown today announced the inaugural BrandZ Top 50 Most Valuable Chinese ...
JWT brings BrandZ data to life with the launch of Brand Toys, the world's first brand visualization tool May 9, 2011 — JWT has launched Brand Toys, the world's first online brand visualization tool, which allows users to compare the character and personality of over 3,000 brands across the world.
Introduction Measuring, developing and implementing marketing programs can be very complicated. It is important for managers to consider the impact of their marketing decisions on brand value.
profits are then discounted to a present value based on how risky the projected earnings are—that is, the likelihood that they will, in fact, materialize.
Corporate Reputation Review, Vol. 9, No. 3, pp. 179-197 © 2006 Palgrave Macmillan Ltd, 1363-3589 $30.00 Corporate Reputation Review Volume 9 Number 3 179 www.palgrave-journals.com/crr ABSTRACT This paper explores the roles of brand equity and corporate reputation in customer-relationship ...